In the emerging markets like India and Africa, mobile web-based experiences on smartphones are proving to be the first point of discovery for users trying to access products and services online. This makes the launch of Truecaller SDK very important for the company. Speaking about the new development, Mukund Laddha, Product Manager, OYO, said, “At OYO, we have been expanding globally at a rapid pace. Improving user experience during authentication has been a key area of focus. This integration with Truecaller presented us with an opportunity to present users with a reliable alternate login method with a large presence across countries. This has made user on-boarding on the web more fluid and frictionless.”
One of the most important challenges in such markets has been the onboard users that are using email or other modes in getting verified by using inefficient OTP process. The software development kit will also make that process a bit easier for the developers with a verification solution that does not require an OTP and is free to use. By using the Truecaller credentials, the users can securely access the services. According to the company, this will reduce the hurdles along with fewer drop-offs that will result in an increase in verified users. Zairus Master, CEO, Shine.com, said, “At Shine.com, our constant endeavor is to improve our end-user experience by adopting best-in-class technologies. As an early access partner, the integration with Truecaller’s verification solution for mobile web platform will help candidates simplify their registration process on Shine.com and facilitate a constantly active and verified set of candidates on the platform, complete with their updated contact details. We believe that this product integration will give Shine.com a competitive edge over other job portals which solely rely on traditional, OTP-based verification.” The Truecallers SDK for the mobile web will be helpful in as mobile number-based signup, login, checkout, verification, and more Commenting on the launch, Priyam Bose, Global Head, Developer Platform & Relations, Truecaller, said, “Our vision has always been to enable the developer community by providing them with solutions that help them to build a user focused, trust-based and growth-oriented products. User onboarding and verification continue to be one of the critical use cases for developers as it is crucial in creating the first impression for their users in terms of building a seamless and secure product experience. On an average, developers in growth markets are starting to see anywhere between 40%-60% of their users now coming from mobile web, giving us more reasons to launch our Truecaller SDK solution for mobile Web interfaces.”
