According to the CIRP report, iPhone XR (review), which is touted to be the ‘affordable’ iPhone of the year, made up for about 32% of the iPhones that were sold during the first month of its launch. Speaking of the other two iPhones that were launched this year – iPhone XS and iPhone XS Max – they collectively contributed to around 35% of Apple market share. This year, Apple tweaked its approach when it launched the iPhones. The more expensive iPhone XS and iPhone XS Max were released first and the ‘affordable’ iPhone XR followed a month later. This may have been done to attract iOS loyalists to upgrade to the most high-end phones that were available. If you compare this to last year, iPhone 8 and iPhone 8 Plus – which were relatively more affordable than Apple’s tenth-anniversary edition – were made available exactly after the launch, while iPhone X hit the shelves a month later. And iPhone X contributed to 30% of the iPhone market share during its first month of launch and did better than in sales as compared to iPhone 8 and iPhone 8 Plus. The report also said that 82% of the customers upgraded from older iPhones while 16% switched from Android smartphones. In 2017 86% upgraded from iOS and 11% switched from Android mobiles. However, the 2017 iPhones managed a 69% total iPhone market share, while the latest lineup yielded a 65%. We should mention that these numbers have been estimated based on a survey that involved 165 participants and was conducted after the release of iPhone XR, within a month of its launch.
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