We should mention that this is in addition to the ‘casual’ entertainment apps like YouTube and TikTok. With this kind of penetration, OTT entertainment apps have become the ‘most penetrated’ app category among smartphone users in India, after social networking, messaging and e-commerce Apps. The study conducted by techARC-UnomerMegaInsight says that the video streaming platform Hotstar tops among the OTT entertainment app with 49% of smartphone users prefer using it to watch content. The most important factor in the growth of Hotstar has been sports. Indian viewers prefer using Hotstar to enjoy the cricket content on it. The report says, “Hotstar is the most penetrated OTT Entertainment App with 49% of smartphone users having it installed on their devices. One of the main factors for Hotstar’s growth has been its sports, especially cricket content, be it IPL or now the World Cup Championship. This is letting people watch their favourite sports entertainment on the go or even catch-up it at their convenience. The app has been able to successfully attain leadership and continues to retain the top spot.”
It has also been revealed that 74% of the female smartphone users in India use OTT entertainment apps whereas 79% of the male have OTTentertainment apps installed on their devices. For the latest gadget and tech news, and gadget reviews, follow us on Twitter, Facebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel. You can also stay up to date using the Gadget Bridge Android App.
