The application of AI into the industry of consumer electronics opens up many growth avenues and opportunities. For attracting the ever-evolving customers, the manufacturers are adopting the latest ground-breaking technologies, which specifically appeal to the customers and cater to their needs and requirements. AI adoption by industry Household electronics and appliance manufacturers are leveraging Artificial Intelligence to offer smart products to the customers redefining their interaction and experience. As per the findings of Gartner, some of the largest companies will be switching to intelligent technologies and Big Data analytics for tailoring their services and products to enhance customer experience. Though the wave has just started, consumer goods integrated with AI capabilities aim to provide world-class customer experience without any need for human intervention. To connect, understand, engage with tech-savvy customers, the consumer goods companies are leaving no stone unturned to empower their products with digital and AI technologies. In fact, consumer goods companies are heavily investing in cutting-edge emerging technologies like AI, Deep Learning, and IoT to specifically target advertising and marketing as many shoppers have gone digital and use mobile devices during shopping. Building Smart Homes The completely automated home is a novice concept in the market today, but steadily we are moving towards the true realization of it. Many household appliance manufacturers integrate IoT and AI in the household products enabling the consumers to connect intuitively with their living spaces, equipped with many such AI-powered capabilities ensuring the convenience, comfort, and affordability for customers. They, no longer, will have to bear the confusion or worries whether they switched off all devices and appliances before leaving the house as the intelligent devices can automatically get switched off or can be monitored in real-time using smartphones. From OTT to Smart TVs
Author: Karan Bedi, COO, Blaupunkt Televisions India For the latest gadget and tech news, and gadget reviews, follow us on Twitter, Facebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel.
